Choosing the Right SEO Consultant: Questions to Ask & Red Flags to Avoid

Introduction

Ask for case studies and references relevant to your industry or geography. Honest consultants will share outcomes and the approaches they used to get results.

1. What results can you prove?

Understand which tools they use (Analytics, Search Console, an SEO crawler) and whether they do link outreach ethically. Steer clear of anyone who promises instant top rankings or uses black-hat tactics.

2. What tools and methods do you use?

Clarify reporting cadence and metrics—monthly rank reports alone are not enough. Look for conversion-focused reporting (calls, leads, form fills) tied to business goals.

3. How do you report progress?

Discuss pricing models and contract length. Project-based work is good for audits and fixes; retainers work for ongoing growth. Ensure termination terms are fair and data ownership is clear.

4. Pricing and contract terms

Red flags: guaranteed rankings, secret link networks, lack of transparency, and pressure to sign long contracts without clear deliverables. Good consultants communicate clearly and set realistic expectations.

5. Red flags to avoid

Conclusion: Use this checklist to evaluate prospects and choose a consultant who aligns with your business goals and ethical standards.